Luxury vehicles are marketing terms for vehicles that provide luxury - fun or desirable features beyond strict need - at increasing costs.
This term indicates vehicles with higher quality equipment, better performance, more precise construction, convenience, higher design, innovative modern technology, or features that convey images, brands, statuses, or prestige, or 'discretionary' other or a combination of them. The term is also broad, very varied and relative. It is a perceptual, conditional and subjective attribute that can be understood differently by different people; "Is that a luxury car for some... maybe 'ordinary' for the others."
In contemporary usage, this term can be applied to any type of vehicle - including sedans, coupes, hatchbacks, station wagons, and convertible body styles, as well as minivans, crossovers, or sport utility vehicles and for any size vehicle, from small to large - in the range any price. In addition, there is convergence in the market and the confusion resulting from luxury at a high price: where there may be a clear price difference between luxury and another, there is no longer an absolute separation between premium and luxury, with what may be a premium brand now more expensive than the so-called luxury.
Video Luxury vehicle
Definisi
Cars manufacturers market specific brands and models targeted at a certain socio-economic class, and thus "social status becomes more related to a particular vehicle than car ownership per se." Therefore, car manufacturers differentiate among their product lines in "collusion" with public purchases of cars. While high prices are the most frequent factor, it is "styling, technique, and even public opinion that cars have the highest and lowest status associated with them."
Every era in car history has had "a bunch of car marques and expensive models to buy, because of their design and engineering excellence". Aimed at wealthy buyers, such cars may be generally called luxury cars . The term is also used for unique vehicles produced during the "era when luxury is individualistic consideration, and coaches can be tailored to the owner like a bespoke suit." Although there is much literature on certain marques, there is a lack of systematic and scientific work that "analyzes the phenomenon of luxury cars themselves."
Luxury vehicle makers can be stand-alone companies on their own right, such as BMW and Mercedes-Benz, or divisions/subsidiaries of mass market car makers (eg, Lexus is part of Toyota). The engineering badges are often used for cost savings, for example, Lincoln vehicles based on the Ford platform or Acura models are from Honda.
Though widely used, the term luxury is broad and varies greatly. It is a perceptual attribute, conditional and subjective and can be understood differently by different people: "What is a luxury car for some... maybe 'ordinary' for others."
Maps Luxury vehicle
Global reference
According to the European Commission, the segment of "luxury vehicles" is classified as F-segment. However, the boundaries between traditional segments are increasingly becoming blurred and diluted as a feature exclusive to luxury vehicles being standard equipment even on small cars.
- ACRISS is a code system used by many car rental companies in the US to classify vehicles (but not brands or marques). This system includes the categories of "Luxury" and "Premium".
- Australia: In Australia, for tax purposes, luxury cars are defined as passenger cars whose value exceeds a certain threshold, (see: Luxury Car Tax).
- French: In French, the term "voiture de luxe" is used.
- German: In German, the term "Upper class" (German: Obernlasse ) is used.
- Japan: In Japan, this term applies to vehicles in the upper exterior dimension bracket with engine displacement exceeding 2000cc, which results in high road tax liability
- Russia: The Russian market uses the term "representative class vehicle" (> ??????????????????? ??????????? , also translated as "luxury vehicle").
- The United States: The Consumer Guide publications use categorizations that sort luxury vehicles by size and recognize that there is considerable variation in prices in the classroom; for example Lincoln Town Car has a relatively low MSRP (Recommended Manufacturer Price Retail) compared to Jaguar XJ, BMW 7 Series, Lexus LS, or Mercedes-Benz S-Class.
Fancy market segment
Premium compact segment
The compact premium class is relatively new, which has been initiated by several European brands in the mid-2000s, and has replaced their compact executive cars to be the most inexpensive offerings in their product lineup. Classifications vary, for example the Automotive Consumer Guide in the US considers the Audi A3 and the Mercedes-Benz CLA-Class as part of the premium compact segment due to the same size and MSRP, though this is known in Europe as a small family car and compact executive car,. Adding to the confusion, General Motors positioned Buick as a "premium" signboard to compete with Lincoln (while previously competing with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment that generally includes the BMW marques and Mercedes-Benz performance-oriented.
The premium compact segment is targeted at niche consumer markets that find the entry-level luxury offerings that are there (mostly composed of compact executive cars - see below) are too expensive. By offering smaller, lighter, more fuel-efficient, and cheaper vehicles, premium compacts introduce younger buyers to luxury marques, hoping to maintain the coveted customer loyalty. These include Acura ILX, Alfa Romeo Giulietta (940), Audi A3, Buick Verano, BMW 1 Series, Lexus CT, Infiniti Q30, Mercedes-Benz A-Class, Mercedes-Benz B-Class and Volvo V40. Compacts premiums compete with well-equipped midsize (non-luxury) cars, and with their choices overlap with compact executive cars (entry-level luxury cars).
Compacts Premiums can share components with mass-market cars from marque parent companies (Audi A3 for example, share a lot of engineering with cheaper Volkswagen Golf), and/or have less sophisticated platforms compared to upscale vehicles in the lineup (such as Mercedes-Benz B -Class which is the front wheel drive compared to other more expensive luxury car that is rear-wheel drive). However, the BMW 1 Series retains the engine's more expensive longitudinal rear-wheel engine configuration from BMW.
Body styles tend to be hatchback or compact carts, previously associated with car economy but regaining popularity in the United States for given utilities. In 2013 there are small luxury sedans like the Audi A3, and Mercedes-Benz CLA-Class. Luxurious and stylish branding, high quality interior materials, comfort features, and performance powertrains are key to distinguishing them from an equivalent mass market (one mistake made by Cadillac Cimarron) and making appeal to consumers.
Fancy car/entry level executives
This category is known as a compact executive car in England where it sets price ranges and vehicle dimensions. In the US, there's a broader category of so-called entry-level luxury, which includes a lower-end vehicle in a series of luxury brands as well as top-of-the-line models from some non-luxury brands. Dimensionally, compact executive cars are smaller than midsize cars and sometimes even smaller than compact/small family cars. Mass market compact cars typically use an economical transverse engine wheel drive layout, suitable for inline-4 engines, which also maximize interior space. Most compact executive cars are rear-wheel drive with elongated engines, to improve stability and handling, and to accommodate larger sizes of high-performance engines (straight-6, V6, rare V8), with four-wheel drive often available. Compact executive cars also tend to have more complicated independent suspensions, sportier transmissions, and high revolution engines that may require premium gasoline. More complex powertrains and compact executive engine mechanical layout come with increased costs and reduced interior passengers and luggage space. Compact executive cars include Acura TLX, Alfa Romeo Giulia, Genesis G70, Jaguar XE, Volvo S60, Lexus IS, Infiniti Q50, BMW 3 Series, Audi A4, Cadillac ATS, and Mercedes-Benz C-Class that specifically emphasize sporty handling.
In the United States and Canada these vehicles, and greater premium offerings in the same market position, are known as entry-level luxury cars.
The entry-level classification of luxury and America and Canada (previously dominated by premium marques such as Buick, Oldsmobile, Mercury, Chrysler) is a broad category that not only includes compact executive cars but also medium to large cars and SUVs such as Lexus ES, Acura TL , Buick LaCrosse, Lexus RX to be similar in price to BMW 3 Series and Mercedes-Benz C-Class. However, ES, TL, and LaCrosse are not included in the European luxury classification of compact executive cars nor sold in Europe. ES and TL actually started as engineering versions of the medium-sized Toyota Camry and Honda Accord, respectively, maintaining the engine layout of the front wheel, while Lexus IS Toyota currently does not share platforms with the mass market Toyota cars. ES and TL are not regarded as executive cars (those slots are filled by Lexus GS and Acura RL, respectively), although the same dimensions, because executive cars usually emphasize higher performance, often become rear-wheel drive with longitudinal engines. The current ES and LaCrosse repetitions emphasize "comfortable, affordable affordability", while TL is recently targeted at the entry-level luxury sports market due to its SH-AWD.
Recently, entry-level luxury is highly competitive, and there is a price that overlaps with well-equipped non-luxury cars. The best-selling vehicles in the marque are compact executive cars, such as the BMW 3 Series that make up 40% of the vehicles BMW sells worldwide.
Fancy cars/middle class executives
The middle luxury segment is usually referred to as an executive car in England, Obere Mittelklasse in German, and Grandes RoutiÃÆ'¨res in French. Examples of models in this category include Acura RLX, Audi A6, Audi A7, Volvo S90, Genesis G80, BMW 5 Series, Mercedes-Benz E-Class, Jaguar XF, Maserati Ghibli, Cadillac CTS, Lincoln MKZ, Lexus GS, and Infiniti Q70. Although the Maserati vehicle is traditionally priced as an ultra-luxury car, the new Maserati Ghibli III is intended to compete with high-specific executive cars, such as the Audi S6/S7, the BMW 550i and the Mercedes-Benz E550/CLS550. [1] [2]
Despite having the same dimensions as a medium-sized car and a large family car, the executive car is engineered and positioned as a premium vehicle with better performance and technological features. There is also development and higher production costs, as many famous mid-luxury cars use longitudinal engine layouts (usually front engine rear gear) that make room for powerful engines like the V8, rather than a more economical transverse engine car layout mass market restricted to inline-4 or V6. Executive cars typically have lower sales and production volumes compared to midsize cars, since basic cords with fewer appliances and smaller engines are not sold in the US and Canadian markets. Also because of the sharp depreciation problem, especially regarding cars from less prestigious brands, most executive cars are produced by marques that specialize in larger/more expensive vehicles. Particularly in the United States, the mid-luxury segment is dominated by Mercedes-Benz and BMW, as executive cars from lesser-known manufacturers such as CitroÃÆ'¡n and Infiniti have not been successful.
Vehicles in this segment include mid-range models from some luxury car manufacturers. Car executives like the BMW 5 Series are essential to the bottom line of luxury cars, and although not the highest sales model, they generate huge amounts of profits due to favorable technology choices.
Luxury luxury/full-size luxury car
Also known as full-size luxury cars, grand saloons, premium cars, or premium big cars, while "Oberklasse" is used in Germany. Many of these are marque exhibits for the latest automotive technology. Some nameplates also offer long-wheelbase versions that offer additional rear legroom and facilities. Full-size luxury cars sold in Canada and the US typically have mid-displacement V8 engines, although some marques have recently offered six cylinder power plants but without much success.
Vehicles in this category include some models from the main line of luxury car brands. In China: Hongqi L5, Emgrand GE, & amp; Hongqi HQE. In Europe, this includes Audi A8, BMW 7 Series, Porsche Panamera, Volkswagen Phaeton, Volkswagen Phideon, Maserati Quattroporte, Mercedes-Benz S-Class, and Jaguar XJ. In Japan: Honda Legend, Acura RLX, Lexus LS, Nissan Cima, Nissan Fuga, Nissan President, Toyota Crown, Toyota Crown Majesta, Toyota Century, and Infiniti Q70. In Australia: HSV Grange/Holden Caprice. In South Korea: SsangYong Chairman, Hyundai Equus, Genesis G90, Kia K900, in the US: Lincoln Continental, Chrysler 300, Tesla Model S, Cadillac XTS, and Cadillac CT6. In the United States in 2004, the best-selling luxury nameplates were the Lincoln Town Car, the Lexus LS, the Mercedes-Benz S-Class and the BMW 7 Series. There were also full-size luxury cars in the Soviet Union from the 1930s to the 1990s, from the GAZ and ZiL factories (before 1956 - ZiS), such as ZIS-101, ZIS-110, GAZ 12, GAZ 13 Gull, ZIL- 114, ZIL-117, ZIL-4104, ZIL-41047. In 2010, a series of new vehicles have been developed by NAMI in Russia, designated as Integrated Modular Platform, to form the fleet base of the country and once again provide domestic luxury brands. It will be submitted for the 2018 Presidential Election as the state's official car.
The ultra-luxury car
R.L. Polk and Company, a global automotive information and marketing company providing services to the automotive and related industries, has defined the term "super luxury" for luxury cars that cost more than US $ 100,000 .
This bracket includes complete Rolls-Royce and Bentley formations, because - unlike major luxury brands such as Audi, Porsche, BMW, and Mercedes-Benz - these marques do not offer cheaper luxury or luxury cars. By the end of 2011, super luxury cars have "promised higher sales and offer more sexy models" despite economic uncertainty.
In Asia, one vehicle is recognized as ultra-luxurious and very exclusive; Toyota Century. First introduced in 1967, it was only available with a V8 engine until 1997 when it was introduced with a V12 engine, the only Japanese-made vehicle to do so. All built to order, using the best materials and manufacturing processes available. His appearance is conservative, but intended to appeal to Asian appetites and courtesy expectations while maintaining exclusivity. Currently it is the only vehicle used by the Royal Family of Japan.
Bentley and Rolls-Royce have recently moved to a more affordable price bracket with new models that cost much lower than their traditional offerings (Bentley Mulsanne and Rolls-Royce Phantom and Maserati Quattroporte). These new cars, Bentley Flying Spur and Continental GT sisters cars and Rolls-Royce Ghost, create what Car and Driver are described as "entry-opulent segments". Bentley, Maybach and Rolls-Royce share vehicle platforms and engine derivatives with other luxury brands from their parent company, but Rolls-Royce and Bentley are assembled in the UK (apart from the rest of the BMW and Volkswagen Group production plants) and this 'Exclusivity' has been helping to make this British marques a sales success. In comparison, the Maybach is built alongside the Mercedes-Benz S-Class which partly explains why they have not fared well in the market and was discontinued in 2012. Furthermore, the Maybach brand genealogy is virtually unknown outside Germany unlike its British rivals who have long enjoyed fame all over world. A Bentley executive was quoted as saying "that brand exclusivity, history and luxury brands help to convince customers that Bentley is worth the price" is at least twice that of the major luxury cars of BMW or Mercedes-Benz. Although Rolls-Royce and Bentley have traditionally been considered "as the UK's yacht supplier", newer offers like Bentley Continental Flying Spur and Bentley Continental GT have "reversed the super-premium car segment, making Bentley the first time a sensible choice for young Hollywood stars and music ". [3] [4]
Maserati vehicles like the Maserati Quattroporte are traditionally priced as ultra-luxury cars, though the new Maserati Ghibli III is meant to compete with executive cars with high specifications, such as the Audi S6/S7, the BMW 550i and the Mercedes-Benz E550/CLS550. [5] [6]
The most expensive variants of the mainstay cars from Audi, BMW, and Mercedes-Benz are also often included here. They often feature a longer wheelbase and have a V12 engine (W12 engine in the Audi case, since Audi is part of the Volkswagen Group, which produces W12 engines instead of V12 engines) for remarkable refinement and smoothness, although contemporary V8 engines can produce output same. while cheaper. While BMW sells V12 7 Series vehicles much less than the V8, the V12 retains popularity in the US, Brazil, China and Russia, and maintains the prestige marque in the luxury vehicle market segment. Trim also features standard features of luxury and technology that will be considered optional on their V8 siblings.
There are very high-performing cars from "exotic brands" that also exceed <$ 100,000 , but should not be categorized as luxury cars, like sports cars from Ferrari, Lamborghini and Porsche, though Porsche Panamera does compete in categories luxurious luxury/luxurious full size.
Luxury SUV/Crossover
Although it only became popular in the 1990s, this category has been said to be made with the 1966 Kaiser Jeep Super Wagoneer as the first real four-wheel drive (4x4) luxury vehicle. This is the first serious off-road SUV to offer V8 engine, automatic transmission, and trim and luxury car equipment. The Super Wagoneer is "the pioneer that lit a trail for today's luxury SUVs". It comes with a long list of standard equipment which includes bucket seats with center console, air conditioning, steering wheel of seven-position steering wheel, vinyl roof, and trim "Golden Antik" trim on the sides and truck. After American Motors Corporation (AMC) purchased the Jeep, the vehicle was upgraded and refined, including features such as optional optional electric steel roofing, "perhaps the first offered on SUVs". The late 1970s Jeep Wagoneer Limited "set the sports equipment market in its ear... is the most luxurious four-wheeled vehicle anyone has ever seen."
His Excellency Grand Wagoneer was still a leader in the luxury SUV market in 1986, and continued to be produced almost unchanged until 1991, long after Chrysler bought American Motors Corporation (AMC) in 1987. The SUV market soon expanded with newcomers. In the mid-1990s, the top three US carmakers, "particularly with Ford Explorer and Jeep's Grand Cherokee, dominated [d] the market for sport/red-hot utility." The fastest growing sector of this market is the so-called luxury SUV, which includes the Jeep Grand Cherokee... the attraction of the Grand Cherokee: "This vehicle is proof you can have a true off-road vehicle without sacrificing luxury and amenities." With Jeep delivering new intangible factors that are important to buyers - images.
SUV model generates higher profit margins than regular cars, and car makers introduce new luxury model during the late 1990s, beginning with the Lincoln Navigator in 1997, in addition to traditional models like the Grand Cherokee. For some manufacturers like Porsche and BMW, luxury SUVs are the first SUV models they produce. Luxury SUVs serve primarily for the US market where station wagons are unpopular, often produced in North America (like BMW Spartanburg) instead of the luxury marque's home country. Some of these models are not traditional SUVs based on light trucks; they are classified as crossovers using unibody construction. SUVs from non-luxury brands have increased in popularity until the early 2000s, which led to traditional luxury marques following.
SUVs from luxury marques grew nearly 40 percent to more than 430,000 vehicles, excluding SUV brands such as Hummer and Land Rover, while sales of luxury cars in the US during 2003 decreased 1%, and sales of non-luxury flat SUVs. In 2004, 30 percent of sales of major US luxury brands were SUVs now. The luxury brands in particular led the development of a crossover SUV (compared to body-on-frame SUVs), making it one of the fastest growing segments in the market, as forecasts for 2002 were about 240,000 vehicles and could double in 2006. Data research shows the luxury SUV buyers are comparing these vehicles with SUV mass market brands, and do not shop for luxury cars, so SUVs are the key to bringing new customers to luxury dealers.
Certain SUVs-SUVs use a body frame on top of the frame, often are versions designed with badges from their non-fancy counterparts, and maintain robust off-road and towing capabilities. Examples include Lexus LX, Infiniti QX80, and Lincoln Navigator, which is a premium version of the Toyota Land Cruiser (which is considered the luxury SUV itself), Nissan Patrol, and Ford Expedition, respectively.
Other luxury SUVs are crossovers using unibody construction, often sharing platforms with executive car executives and compact executives. For example, Infiniti FX is based on the Nissan FM platform that also supports other Infiniti cars. Audi and BMW developed crossovers to compete in the SUV segment because they did not have the body-on-frame vehicles in their lineup. The Lexus RX is the earliest luxury crossover on the market, and has since become the best-selling luxury vehicle in the US, thus has inspired similar competitors from rival marques. While the initial luxury crossover was released in the late 1990s resembling traditional boxy SUVs, the latest offering has prioritized sportyity over utilities - such as the Infiniti FX and BMW X6.
Characteristics
Features
Luxury cars tend to offer higher levels of comfort than their main counterparts, public facilities including genuine leather upholstery and fine wood or "woodgrain-look" dashboards. Compared to mainstream vehicles, luxury cars have traditionally emphasized comfort and safety. Luxury vehicles are also a status symbol for conspicuous consumption.
Contemporary luxury cars also offer higher performance and better handling, often known as the luxury of sport. However, in Europe, where large-displacement machines are often taxed heavily and many luxury shoppers shy away from conspicuous consumption, the brand offers the buyer the option to remove the exterior engine identification badge.
Forbes notes that the reputation of luxury marques allows them to continue to introduce many new security technologies and comfort facilities, such as anti-lock brakes, electronic stability control and DVD entertainment systems, long before they drip into mass market cars. Many "smart cars" feature was found on luxury cars as early as 2009.
Layout and powertrain
Longitudinal engine mounted on the front with rear-wheel drive (FR) is the general layout of luxury cars. European marques such as Mercedes-Benz, BMW, and Jaguar almost never adopt front-mounted front-wheeled (FF) engines and retain a line consisting largely or entirely of FR cars. Japanese brands such as Lexus and Infiniti also have the dominant FR formation. The FR layout, while more expensive than the FF, has been retained by this luxury manufacturer because it allows high performance engines (especially straight-6, V8, and other engine configurations with more cylinders), better handling, and smoother ride..
American producers also mostly follow FR for their luxury brands (as well as their mass-market cars back then). However, due to the 1973 Arab oil embargo and the 1979 fuel crisis, began eliminating their FR platforms that favored a more economical (FF) engine front-wheeled engine layout. Chrysler was up 100% FF in 1990 and the Cadillac and Buick GM brands for the US were fully FF in 1997. One of the few famous companies is Ford Lincoln Town Car and Lincoln LS.
In the 21st century, as part of its design and image changes, the Cadillac restores most of its range (sedan, roadster, crossover and SUV) to the rear or all-wheel-drive, the only exception being the Cadillac BLS front wheel drive (since discontinued; never sold in North America); Cadillac DTS (also discontinued); Cadillac XTS (which replaces DTS); and Cadillac ELR (a plug-in hybrid). Chrysler returned the full-size car to this layout with Chrysler 300 using shared technology during the DaimlerChrysler era (Chrysler and Daimler-Benz (parent company of Mercedes-Benz) jointly developed the LX platform currently maintained by Fiat Chrysler Automobiles.The Lincoln Division maintains a platform The old FR for the Town Car (removed in 2011 without direct replacement), is intended to be used as limousine and chauffeured cars.But, newer offers such as MKZ and MKS use the new FF platform that is shared with mainstream Ford vehicles, Ford Fusion and Ford Taurus , respectively, with an all-wheel drive as an option.
History and sales
Pre-WW2
A variety of European manufacturers make luxury cars, including Rolls-Royce Limited, Bugatti, Delage, Delahaye, and Talbot-Lago making the vehicles that can still be collected today. Similarly, the Americans built models Duesenberg, Packard, Pierce Arrow, Stutz, Stearns-Knight, Cadillac, Chrysler, Lincoln, and Cord luxury.
1946-1990
Germany slowly became an export power during this period, building on Mercedes-Benz brand success, then joining BMW, which now owns Rolls-Royce Motor Cars, and Volkswagen, which now has Audi, Bentley, and Lamborghini.
In the US luxury market, Cadillac and Lincoln Motor Company have long been the best-selling and best-selling brands until 1998, when they were beaten by Japanese and German brands. These cars are irrelevant in most export markets; they are tailored to the US market - the moderate point of luxury vehicles is not limited by the price of gasoline.
US developed a special vehicle category, private luxury car, stylish, mass produced 2-door coupÃÆ'Â ©, rely on standard components. These vehicles were popular from 1958 to 1980.
Before World War II, France was a major producer of powerful luxury cars. After World War II, the French government used tax legislation of puissance fiscale to encourage manufacturers to build cars with small engines, and French riders to buy them. Maserati-powered CitroÃÆ'¡n SM and CitroÃÆ'¡n C6 are practically the last domestic French luxury cars. France is Europe's second-largest carmaker and its producers have benefited from the bonus-malus ÃÆ' Â © cologique - a 2007 ecological bonus bonus that focuses on low-emission CO2 vehicles and also takes advantage of moving production to low-value developing countries. ending the car while producing mid-range and high-end models in the country. Efforts are being made to develop luxury cars, but the producers have no inheritance. In 2014, CitroÃÆ'¡n introduces DS Automobiles, a separate brand to realize the "luxury of France" in the car.
Italy focuses on top-class sports cars in the luxury market, such as Ferrari and Maserati.
1990-2007
Since the 1980s, a number of new manufacturers have entered the luxury market to challenge traditional players. Three major Japanese car manufacturers, Honda, Toyota, and Nissan, created their respective luxury brands primarily for the US. As a result of the restraint of voluntary exports imposed in 1981, these factories were limited to the number of vehicles they could export. While these companies override this by building US production facilities for mass market vehicles, their home factories soon start producing cars at a higher price because they bring in greater profit margins per car. Acura was launched in 1986, while Lexus and Infiniti were inaugurated in 1989. In 1992, these three divisions had sales of more than $ 3.5 billion, using lower price and innovation to take share markets from domestic (Cadillac), Lincoln) and European luxury car makers (Mercedes-Benz, Volvo, BMW, Audi and Jaguar).
Mercedes-Benz and BMW were the top-selling luxury imports until 1991, when they were beaten by Lexus. Since 2000, Lexus has become the number one luxury marque in the US.
Since the 2000s, with Cadillac CTS, the marque has seen a revival in sales and brand value. Ford's Lincoln, which has seen sales fall as a result of the aging series, has been trying to restore the luxury marque to competitiveness, releasing new models like Lincoln MKS, and breaking away from other Premier Automotive Group brands.
Hyundai recently released Genesis and Equus, hoping to repeat the same strategy to belittle their established competitors.
recession 2008
The recession of the late 2000s was the first time since the Great Depression of the 1930s that the luxury car market suffered greatly, something not seen in the previous economic downturn. Many such customers see their net decline in value after a fall in financial markets and real estate values. For example, some steep dropoffs come in high end, including the BMW 7 Series and Rolls-Royce Phantom, and Mercedes-Benz suddenly dropped the starting price of all the new E-Class 2010. The sharp decline in luxury car sales has led observers to believe that there is a fundamental shift and the re-establishment of the luxury auto market, with one industry official advising that marques no longer order the premiums they use, and another striking conspiracy decline is no longer attractive in economic conditions the bad one. In addition, mainstream brands have been able to offer facilities and devices such as leather, wood, and anti-lock brakes, which were previously only found in luxury cars, as costs decreased.
However, luxury vehicle sales have not collapsed as much as their non-luxury counterparts. Marques luxury vehicles generally benefit from financially healthier dealers, better leasing and certified pre-owned programs and loyal customers, so sales are expected to soar faster than mass-market cars. Others note that there is an increasing interest in luxury vehicles from emerging markets such as China and Russia.
The entry-level luxury segment has been highly competitive, and there is a price that overlaps with a well-equipped non-luxury car. For example, in Canada, some luxury manufacturers set record sales in August 2009, largely due to aggressive incentives on entry-level luxury vehicles. In September 2009, BMW, Mercedes-Benz, Lexus and Audi all saw their Canadian sales increase by more than 10 percent compared to the previous year, although overall Canadian car sales fell 3.5 percent compared to September 2008. Head of Mercedes-Benz Canada suggested that the brand "has been able to attract middle-class consumers" even during times of recession because of the feeling that having Mercedes-Benz comes with 'club membership'. " The head of BMW Canada says luxury cars continue to attract, "I think because of new product attacks and because of the new design and due to the fact that we are benchmark in all areas when it comes to fuel efficiency... which together stimulate many markets". BMW has managed to remain profitable in 2009 while other competitors posted losses, lowering production quickly to avoid cash burning through swollen supplies.
Recent trends
In 2010, BMW is a top-selling luxury vehicle manufacturer based on sales, above rival Audi AG and Mercedes-Benz marque Daimler AG.
See also
- Veblen nice
References
Source of the article : Wikipedia
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