Honda Impossible Dream is a 2-minute television commercial launched on December 2, 2005 in the UK. It anchored the "Power of Dreams" campaign which also included a website with extensive information about a series of Honda vintage vehicles selected to illustrate the dreams of the founder of Honda. It features actors (Simon Paisley Day) singing, driving and driving along the beautiful coastlines and streets of New Zealand, Twin Ring Motegi in Japan, and Iguazu Falls in South America.
Video Impossible Dream (advertisement)
Plot
A vintage record player starts playing the single, "Impossible Dream" by Andy Williams. A hand grabbed a jacket and crashed a helmet, and he started from the trailer into a series of Honda vintage vehicles, starting with a small mini bike, and ending with a powerboat jumping from the edge of a waterfall, emerging from the mist as a hot air balloon with a Honda logo.
Maps Impossible Dream (advertisement)
Details
The ad is part of a campaign developed by the advertising agency Wieden Kennedy London. Creative directors and contributors include Kim Papworth, Sean Thompson, Chris Groom, Tony Davidson, and agency producer Julia Methold. Directed by Ivan Zacharias and producer Nick Landon came from the Stink film production company where the ads were hosted. The director of photography is Jan Velicky. Editor is Filip Malasek, from the Czech film editing company, Robota.
The original ad changed slightly for the 2006 FIFA World Cup campaign of the English national football team. Flags featuring St George's Cross added to most of the scenes in commercials, such as on the back of the motorcycle and in the caravan shown at the beginning. In addition, the hot air balloon that appears at the end has a large George Cross on it, replacing the text "Honda". The original ad, along with the British remake spent 4.5 million pounds to produce.
Production and karaoke versions of the videos are also created. This ad was never released in the United States. The original version closes with a message intended exclusively for the UK, while the Australian version closes with a voiceover by Garrison Keillor saying "I can not say it better myself" (This is now the standard version used in the UK).
His music Andy Williams sang "Impossible Dream (The Quest)" from the album Most Requested Songs . This song is from the musical Don Quixote Man of La Mancha . Songwriter Joe Darion won the Tony 1965/66 award for best Broadway lyrics. The last verses of the song are removed to fit within two minutes.
2010 Extended Version
On April 25, 2010, an extended version debuted on the National Geographic Channel in the Netherlands. Instead of finishing with a hot-air balloon, continuing and feature Honda jet aircraft, Honda CR-Z hybrid, VFR1200, hydrogen fuel cell car Honda FCX Clarity, Honda ASIMO robot, Honda SH 125i scooter, and ending with the subject of driving to the beach house garage contains Honda's (diesel) electric generator. Finally the subject sitting in the hot tub overlooking the sea reflecting on the role of his new MI analyst. The over-noise (again provided by Garrison Keillor) says "What's the point of dreaming it up, if you do not really do it?" The last verses of the song used are also present in the 150 second version of this ad.
Awards
- "Television Ads of the Year" on the UK Television Ads Award
Featured vehicles
Listed in sequence
- Honda Z50M Monkey Bike
- Honda Super Cub Scooter
- Honda TRX450R ATV
- Honda S500 can be converted
- Honda Goldwing motorcycle
- The 1960 Honda 2RC143 motor racing was originally driven by Jim Redman
- Honda S2000 Roadster
- Honda NSX-R sports car
- Honda Fireblade motorcycles (removal of 2010)
- Honda RA272 F1 racing car
- BAR 007 F1 racing car (2010 ignore)
- Honda VFR1200 motorcycle (2010 inclusion)
- Honda Offshore powerboat uses Honda BF225 outboard engine
- Honda branded air bubble (delete 2010)
- Honda HA-420 HondaJet aircraft (inclusion 2010)
- Honda CR-Z hybrid (inclusion 2010)
- Honda FCX Clarity of hydrogen fuel cell car (2010 inclusion)
- Honda Robot ASIMO (2010 inclusion)
- Honda Scoopy SH125i Scooter (2010 inclusion)
- Honda (solar) power plant (inclusion 2010)
Source
- Daily Review Inspection Room where this article is partly based and contains links to the official commercial version of the ad
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Source of the article : Wikipedia
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