Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of Apple's employees who were initially responsible for marketing their Macintosh line of computers in 1984. He popularized the word evangelist in marketing Macintosh and evangelistic evangelism and evangelism technology concepts.
From March 2015 to December 2016, Kawasaki sits on the Wikimedia Foundation Board of Trustees, a non-profit operating entity from Wikipedia.
Kawasaki has also written a number of books including The Art of Social Media (2014) and Database 101 (1991) .
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Guy Kawasaki was born in Honolulu, Hawaii to Duke Takeshi Kawasaki (w 2015) and Aiko Kawasaki. His family lives in a difficult part of Honolulu called the Kalihi Valley. His father, Duke once served as a firefighter, property broker, state senator, and government official while his mother was a housewife. He attended the Iolani School and graduated in 1972.
Kawasaki graduated from Stanford University in 1976 with a Bachelor of Arts in psychology. He then studied at law school at UC Davis, but quit after about a week's class when he realized that he hated law school. In 1977, he enrolled in the UCLA Anderson Management School, where he earned an MBA. Over there, Kawasaki also works at a jewelry company, Nova Stylings. Kawasaki observed, "Jewelry business is a very, very difficult business, tougher than a computer business... I learned a very valuable lesson: how to sell."
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Careers
In 1983, Kawasaki got a job at Apple through his roommate at Stanford, Mike Boich. He was Apple's primary evangelist for four years. In a 2006 podcast interview on the Venture Voice online site, Kawasaki said, "What got me going basically was I started listening to my own hype, and I wanted to start a software company and really make a lot of money." In 1987 he was hired to lead ACIUS, a US subsidiary of ACI based in France, which published an Apple database software system called Dimension 4.
Kawasaki left ACIUS in 1989 to continue his writing and speaking career. In the early 1990s he wrote the columns featured in Forbes and MacUser magazines. He also founded another company, Fog City Software, which created Emailer, an email client that was sold to Claris. A collection of software utilities called Guy's Utilities for Macintosh (GUM), named Guy Kawasaki, was published by After Hours Software in the early 1990s. The GUM Edition for PowerBook systems was acquired by Gordon Eubanks and was subsequently marketed by Symantec as The Norton Essentials for PowerBook .
He returned to Apple as Apple's partner in 1995. In 1998, he was one of the founders of Garage Technology Ventures, a venture capital company that has invested in Pandora Radio, Tripwire, The Motley Fool, and D.light Design. In 2007, he founded Truemors, a free flow rumor factory, which was sold to NowPublic. He is also a founder at Alltop, an online magazine rack.
In March 2013, Kawasaki announced he would join Google as Motorola's advisor. Its role is to create a community of Google mobile devices.
In April 2014, Kawasaki became the main evangelist of Canva. This is a free graphic design website, for non-designers as well as professionals, which was established in 2012.
On March 24, 2015, the Wikimedia Foundation announced that Kawasaki had joined the Foundation's supervisory board. He withdrew at the end of December 2016.
On April 25, 2017, the new Wikitribune Jimmy Wales called him an advisor.
Personal life
Kawasaki and his wife Beth have four children, Nicodemus ("Nic"), Noah, Nohemi, and Nate. Nohemi and Nate, a pair of sisters and siblings, were adopted by them from Guatemala.
Bibliography
- The Macintosh Way (1990) ISBN: 0-06-097338-2
- Database 101 (1991) ISBN: 0-938151-52-5
- Selling Dreams (1992) ISBNÃ, 0-88730-600-4
- The Computer Curmudgeon (1993) ISBNÃ, 1-56830-013-1
- Hindsights (1995) ISBNÃ, 0-446-67115-0
- How to Drive Your Competition Crazy (1995) ISBNÃ, 0-7868-6124-X
- Rules for Revolutionaries (2000) ISBNÃ, 0-88730-995-X
- Initial (2004) ISBNÃ, 1-59184-056-2
- Reality Check (2008) ISBNÃ, 1-59184-223-9
- Charm: The Art of Changing Heart, Mind, and Action . (2011) Portfolio Penguin, London. ISBNÃ, 1-59184-379-0
- What's a Plus! Google for all of us. (2012) (Only available on Amazon Kindle, iBooks and on Google Play)
- APE: Author, Publisher, Entrepreneur - How to Publish a Book . (2013) (Guy Kawasaki; Shawn Welch) Nononina Press ISBNÃ, 978-0-9885231-0-4
- Social Media Art: Power Tips for Electric Users (2015) (Guy Kawasaki; Peg Fitzpatrick) ISBNÃ, 978-0241199473
- Started Art 2.0: A Tested Guide, Determined for a Period for Anyone Getting Started (2015) ISBN Portfolio: 978-1591847847
References
External links
- Official website
- The establishment of Alltop.com
- Guy Kawasaki at IMDb
Source of the article : Wikipedia
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