Nissan Motor Company Ltd (Japanese: ????????? , Hepburn: Nissan Jid? Sha Kabushiki-gaisha , usually abbreviated to Nissan ( or UK: ; Japan: [? issa?] ), is a Japanese multinational automotive manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under Nissan, Infiniti, and Datsun brands with internal performance tuning products labeled Nismo. The company traced its name to Nissan zaibatsu , now called Nissan Group.
Since 1999, Nissan has become part of the Renault-Nissan-Mitsubishi Alliance, a partnership between Nissan Japan, Mitsubishi Motors Japan and Renault from France. In 2013, Renault holds a 43.4% stake in Nissan, while Nissan holds 15% of non-voting shares in Renault. From 2009 to 2017 Carlos Ghosn served as CEO of both companies. In February 2017 Ghosn announced he would resign as CEO of Nissan on April 1, 2017, while remaining chairman of the company.
In 2013, Nissan is the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford. Taken together, the Renault-Nissan Alliance will become the fourth largest automaker in the world. Nissan is the leading Japanese brand in China, Russia, and Mexico.
Nissan is the world's largest manufacturer of electric vehicles (EVs), with global sales of more than 275,000 all-electric vehicles by mid-December 2016. The best-selling vehicles from the ranks of car manufacturers are Nissan Leaf, all-electric cars and plug- the world in history; more than 300,000 have been sold worldwide in January 2018.
By 2014 Nissan is the largest car manufacturer in North America.
Video Nissan
History
Beginning of the Datsun brand name from 1914
Masujiro Hashimoto (?????) founded Kaishinsha Motor Car Works (???????? Kaishinsha jid? Sha k? J? Good Corporate Car Manufacturer ) July 1, 1911 ( 1911-07-01 ) in the Azabu-Hiroo district of Tokyo, Japan's first car manufacturer. In 1914, the company produced its first car, called DAT.
The name of the new car model is an acronym of the investor's last name:
- Kenjiro D en (? ??? , Den Kenjir? )
- Rokuro A oyama ( ??? , Aoyama Rokur? )
- Meitaro T akeuchi ( ???? , Takeuchi Meitar? )
It was renamed to Kaishinsha Motorcar Co., Ltd. (???????) in 1918, and again to DAT Jidosha & amp; Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors builds trucks other than passenger cars DAT and Datsun. Most of the output was truck, because the consumer market was virtually nonexistent for passenger cars at the time, and disaster recovery efforts as a result of Great Kant in 1923? earthquake. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo ?? means practical use or utility) produces small trucks using parts, and materials imported from the United States.
Commercial operations were postponed during Japan's participation in World War I, and the company contributed to the war effort.
In 1926, Tokyo-based DAT Motors merged with Jitsuyo Jidosha Co., Ltd. which is based in Osaka ( ????????? , Jitsuy? Jid? sha Seiz? Kabushiki -Gaisha ) alias Jitsuyo Jidosha Seizo (established 1919 as a subsidiary of Kubota) to become DAT Jidosha Seizo Co., Ltd. Automobile Manufacturing Co., Ltd. ( ???????????? , DAT Jid? sha Seiz? Kabushiki-Gaisha ) in Osaka until 1932. From 1923 to 1925, the company produced light cars and trucks under the name Lila.
In 1931, the DAT came out with a smaller new car, called the Datsun Type 11, the first "Datson", meaning "DAT Boy". Then in 1933 after the Nissan Group took up DAT Motors, the last syllable of Datson was changed to "sun", because "son" also meant "loss" (?) In Japanese, the name " Datsun " ( ????? , Dattosan ) .
In 1933, the company's name was named Nipponized to Jidosha-Seizo Co., Ltd. ( ????????? , Jid? Sha Seiz? Kabushiki-Gaisha , "Automobile Manufacturing Co., Ltd.") and moved to Yokohama.
The Nissan name was first used in the 1930s
In 1928, Yoshisuke Aikawa founded the parent company Nihon Sangyo (???? Japan Industries or Nihon Industries). The name 'Nissan' originated during the 1930s as an abbreviation used on the Tokyo Stock Exchange for Ni hon San gyo. This company is a Nissan "Zaibatsu" which includes Tobata Casting and Hitachi. At present Nissan is in control of the foundry and auto parts business, but Aikawa did not enter car manufacturing until 1933.
Zaibatsu eventually expanded to include 74 companies, and became the fourth largest in Japan during World War II.
In 1931, DAT Jidosha Seizo became affiliated with Tobata Casting , and joined Tobata Casting in 1933. Since Tobata Casting was a Nissan company, this was the beginning of Nissan's car manufacturing.
Nissan Motor held in 1934
In 1934, Aikawa separated the division of the expanded car division of Tobata Casting and entered it as a new subsidiary, which he named Nissan Motor Co., Ltd. ( ????? , Nissan Jid? Sha ) . But shareholders of the new company were not enthusiastic about the prospect of cars in Japan, so Aikawa bought all the shareholders of Casting Tobata (using capital from Nihon Industries) in June 1934. At this time, Nissan Motor effectively belongs to Nihon Sangyo and Hitachi.
In 1935, the construction of its Yokohama plant was completed. 44 Datsuns are sent to Asia, Central and South America. In 1935, the first car manufactured by an integrated assembly system toppled from the line at the Yokohama plant. Nissan built trucks, airplanes, and engines for the Japanese Imperial Army. November 1937 Nissan headquarters moved to Hsinking capital of Manchukuo then in December changed its name to Manchuria Heavy Industries Developing Co.
In 1940, the first knockdown kit was sent to Dowa Jidosha Kogyo (Dowa Automobile), one of the MHID companies, to be assembled. In 1944, the headquarters was moved to Nihonbashi, Tokyo, and the company name was changed to Nissan Heavy Industries, Ltd., which the company kept until 1949.
Nissan's early connections in America
DAT inherits Kubota's chief designer, American engineer William R. Gorham. This, along with Aikawa's visit in 1908 to Detroit, greatly affected Nissan's future. Although it has always been Aikawa's desire to use cutting-edge automobile technology from America, it was Gorham who carried out his plan. Most of the machines and processes originally came from the United States. When Nissan began assembling a larger vehicle under the "Nissan" brand in 1937, many design plans and factory facilities were supplied by Graham-Paige Company. Nissan also has a Graham license in which passenger cars, buses, and trucks are made.
In the book David Halberstam 1986 The Reckoning, Halberstam says "In terms of technology, Gorham is the founder of the company Nissan Motor" and that "Nissan engineers youth who have never met him speak of him as a god and can explain in detail his years in the company and many of his discoveries. "
relation Austin Motor Company (1937-1960s)
From 1934 Datsun began building Austin 7s under license. This operation became the greatest success of Austin's overseas license from Seven and marked the beginning of Datsun's international success.
In 1952, Nissan entered into a legal agreement with Austin, for Nissan to assemble 2,000 Austins from imported partially assembled sets and sell them in Japan under the Austin trademark. The deal called for Nissan to make all parts of Austin locally within three years, Nissan's goal met. Nissan manufactures and markets Austins for seven years. The agreement also grants Nissan the right to use the Austin patent, which Nissan uses in developing its own engine for the Datsun lineup. In 1953, British-made Austins were assembled and sold, but in 1955, the Austin A50 - fully built by Nissan and featuring the new 1,489 cc engine - was on the market in Japan. Nissan produced 20.855 Austins from 1953 to 1959.
Nissan exploits Austin patents to further develop their own modern machine design after what is offered by A-and B-family designs in Austin. The culmination of machines originating from Austin was the new design of the series engine in 1966. In 1967, Nissan introduced a new engine with a highly sophisticated four-cylinder overhead cam (OHC) Nissan L, which while similar to the design of the Mercedes-Benz OHC is really a new engine designed by Nissan. This engine is powered by the new Datsun 510, which earned the Nissan award in the worldwide saloon market. Then, in 1969 Nissan introduced the Datsun 240Z sports car that used a six-cylinder variation of the L-series engine, developed under Nissan Machinery (Nissan Koki Co., Ltd. ????) in 1964, the rest of the other cars. manufacturer of Kurogane. 240Z is a direct sensation and lifts Nissan into world class status in the car market.
100 Day Strike in 1953
During the Korean War, Nissan was the major vehicle manufacturer for the US Army. After the Korean War ended, significant anti-communist sentiment emerged in Japan. The union that organizes Nissan's workforce is strong and militant. Nissan is experiencing financial difficulties, and when wage negotiations come, the company takes a hard line. Workers are locked, and several hundred are fired. The Japanese government and US occupation forces arrested several trade union leaders. The United ran out of funds strikes, and was defeated. A new union was formed, with Shioji Ichiro one of its leaders. Ichiro studied at Harvard University with a US government scholarship. He proposed the idea of ​​trading salary deductions against saving 2,000 jobs. Ichiro's idea is part of a new union contract that prioritizes productivity. Between 1955 and 1973, Nissan "thrived on the basis of technical advancements supported - and often recommended - by trade unions." Ichiro became president of the Japan Automobile Trade Union Confederation and "the most influential figure on the right wing of the Japanese labor movement."
Merger with Prince Motor Company
In 1966, Nissan joined Prince Motor Company, bringing more upscale cars, including Skyline and Gloria, into his choice. The Prince's name was finally abandoned, and Skylines in a row and Glorias bore the name of Nissan. "Prince," used in Nissan Japan dealer "Nissan Prince Shop" until 1999, when "Nissan Red Stage" replaced it. Nissan Red Stage itself has been replaced in 2007. Skyline lives as the G Series Infiniti. Missinglady
To capitalize on new investments during the 1964 Summer Olympics, Nissan set up galleries on the second and third floors of the San-ai building, located in Ginza, Tokyo. To attract visitors, Nissan began using a beautiful women's showroom where Nissan held a competition to select five candidates as the first class of Nissan Miss Fairladys, which was modeled after the 1930s "Datsun Demonstrators" who introduced the car. The Fairlady name was used as a link to the popular Broadway game My Fair Lady of the era. Miss Fairladys became a marketer of Datsun Fairlady 1500.
In April 2008, 14 Miss Fairlady candidates were added, for a total of 45 Nissan Miss Fairlady pageants (22 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).
In April 2012, 7 Miss Fairlady candidates were added, for a total of 48 Nissan Miss Fairlady pageants (26 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).
In April 2013, 6 Miss Fairlady candidates were added to the Ginza showroom, for a total of 27 48 Ginza Nissan Miss Fairlady pageants.
Foreign expansion
In the 1950s, Nissan decided to expand into the world market. Nissan's management is aware that their small Datsun line of cars will meet unmet needs in markets such as Australia and the world's largest auto market, the United States. They first showed the Datsun Bluebird at the 1958 Los Angeles Auto Show. The company formed a US subsidiary, Nissan Motor Corporation USA, in Gardena, California in 1960, headed by Yutaka Katayama. Nissan continues to upgrade their sedan with the latest technological advancements and chic Italian style in sports cars such as the Datsun Fairlady roadster, the race-winning 411 series, the Datsun 510 and the world-class 240Z Datsun. In 1970, Nissan has become one of the largest car exporters in the world.
Following the 1973 oil crisis, consumers around the world (especially in lucrative US markets) are beginning to turn to small high-quality economy cars. To meet the demand for the new Nissan Sunny, the company built a new factory in Mexico (Nissan Mexicana was established in the early 1960s and started production since 1966 at their Cuernavaca assembly plant, making it their first North American assembly plant), Australia, New Zealand, Taiwan , United States (Nissan Motor Manufacturing Corporation USA was established in 1980) and South Africa. The "Chicken Tax" of 1964 put a 25% tax on commercial vans imported into the United States. In response, Nissan, Toyota Motor Corp., and Honda Motor Co. began building factories in the US in the early 1980s. The original assembly plant of the Smyrna assembly plant in Nissan (damaged in 1980) initially only built trucks like the 720 and Hardbody, but has since expanded to produce some cars and SUV lines, including the Altima, Maxima, Rogue, Pathfinder, Infiniti QX60 and LEAF car all-electric. The addition of mass market cars was a response to the 1981 Voluntary Export Stops imposed by the US Government. A machinery factory in Decherd, Tennessee followed, recently a second assembly plant was set up in Canton, Mississippi. In 1970, Teocar was created, which is a Greek assembly plant made in collaboration with Theoharakis. It is located in Volos, Greece and its geographical location is perfect because it has a major port. The factory began production in 1980, assembled the Datsun pick-up truck and continued with Nissan Cherry & amp; The Sunny Vehicle. Until May 1995 170,000 vehicles were made, mainly for Greece.
To address export tariffs and shipping costs to European customers, Nissan is considering building a factory in Europe. Nissan tried to turn the Greek factory into a manufacturing car for all European countries but because of problems with the Greek government not only did not happen but the factory itself was closed. Following an extensive review, Sunderland in northeastern England was chosen because of its skilled workforce and its location near the main port. The factory was completed in 1986 as a subsidiary of Nissan Motor Manufacturing (UK) Ltd. In 2007, the company produced 400,000 vehicles per year, making it the most productive plant in Europe.
In 2001, Nissan established a manufacturing plant in Brazil. In 2005, Nissan increased operations in India, through its subsidiary Nissan Motor India Pvt. Ltd. With its global alliance partner, Renault, Nissan invested $ 990 million to build a manufacturing facility in Chennai, serving the Indian market as well as a base for exporting small cars to Europe. Nissan entered the Middle East market in 1957 when it sold its first car in Saudi Arabia. Nissan sold nearly 520,000 new vehicles in China in 2009 in a joint venture with Dongfeng Motor. To meet its increased production target, Dongfeng-Nissan is expanding its production base in Guangzhou, which will be Nissan's largest factory worldwide in terms of production capacity. Nissan has also moved and expanded its Nissan Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.
In 2014, Nissan cars will be produced by Renault-Samsung in South Korea. This production will start with 80,000 Nissan Rogue/X-Trail manufactured by Renault-Samsung Busan factory in South Korea, instead of being manufactured by Nissan in Japan.
In the US, Nissan has increased its reliance on sales to rental companies such as Enterprise Rent-A-Car or Hertz. In 2016, Nissan's lease sales jumped 37% and by 2017 Nissan became the only major carmaker to increase its lease sales when Detroit Three slashed unfavorable shipments to daily leasing companies, traditionally the largest customers of domestic automakers.
Relationships with other car companies
- Ford Motor Company
In Australia, between 1989 and 1992, Nissan Australia shared the model with Ford Australia under a government-backed rationalization scheme known as the Button Plan, with the Nissan Pintara version sold as Ford Corsair and the Ford Falcon version as Nissan Ute. The Nissan Patrol variant was sold as Ford Maverick during the 1988-94 year model.
In North America, Nissan partnered with Ford from 1993 to 2002 to market Ohio to build Mercury Villager and Nissan Quest. Both minivans were almost identical apart from cosmetic differences. In 2002, Nissan and Ford announced the cessation of the arrangement.
In Europe, Nissan and Ford Europe are partnering to produce Nissan Terrano II and a badge engineered by Ford Maverick, a mid-sized SUV manufactured at Nissan Motor Ibaà © rica S.A (NMISA) plant in Barcelona, ​​Spain. The Maverick/Terrano II is a popular vehicle sold throughout Europe and Australasia. It was also sold in Japan as a captive import, with the Nissan model marketed as Nissan Mistral.
- Volkswagen
Nissan licensed Volkswagen Santana. Production began in 1984, at Nissan's Zama, Kanagawa, and ended in May 1990.
- Alfa Romeo
From 1983 to 1987, Nissan teamed up with Alfa Romeo to build Arna. The goal is for Alfa to compete in the hatchback market segment of the family, and for Nissan to build a foothold in the European market. After the takeover of Alfa Romeo by Fiat, both cars and cooperation were discontinued.
- General Motors
In Europe, GM and Nissan work together on Light Commercial Nissan Primastar vehicles. A high roof version was built at the NMISA plant in Barcelona, ​​Spain; while a low-roof version was built at the Vauxhall Motors/Opel Luton plant in Bedfordshire, England
In 2013, GM announced its intention to rebel the Nissan NV200's commercial van as a 2015 Chevrolet City Express model, which will be introduced by the end of 2014. Holden, a subsidiary of GM in Australia, sold the Nissan Pulsar version as Holden Astra between 1984 and 1989.
- LDV
The LDV Group sells a light commercial vehicle version engineered by Nissan Serena badge as LDV Cub from 1996 to 2001. Nissan is equivalent to being marketed as Nissan Vannette Cargo.
Alliance with Renault
In 1999, with Nissan facing severe financial difficulties, Nissan established an alliance with Renault S.A. from France.
Signed on March 27, 1999, the Renault-Nissan Alliance was the first of its kind involving Japanese and French automakers, each with a distinct corporate culture and brand identity. In the spring of 2000, Yanase, Japan's imported car salesman, canceled a license contract with Renault, and Nissan took over as the sole licensee. In June 2001, Carlos Ghosn was appointed Chief Executive Officer of Nissan. In May 2005, Ghosn was appointed President of Renault. He was appointed President and CEO of Renault on May 6, 2009. Nissan's management is a diverse cross-cultural team.
The Renault-Nissan alliance has grown over the years to Renault holding 43.4% of Nissan's shares, while Nissan holds a 15% stake in Renault. The Alliance itself is incorporated as Renault-Nissan B.V., founded on March 28, 2002 under Dutch law. Renault-Nissan B.V. also owned by Renault and Nissan.
Under "Nissan Revival Plan" (NRP) CEO Ghosn, the company has recovered in what many prominent economists consider to be one of the most spectacular corporate turns in history, catapulting Nissan to record the dramatic profit and revitalization of Nissan and Infiniti- his. line-up. Ghosn has been recognized in Japan for the company's turnaround in the midst of the ailing Japanese economy. Ghosn and Nissan turnaround are featured in Japanese manga and popular culture. His achievements in the revitalization of Nissan were recorded by the Government of Japan, which gave him the Japanese Medal with Blue Ribbon in 2004.
On April 7, 2010, Daimler AG traded 3.9% of its 3.9% stake from Nissan and Renault. The triple alliance enables increased sharing of technology and development costs, fostering global cooperation and mutual development.
On December 12, 2012, the Renault-Nissan Alliance formed a joint venture with Russian Technology (Alliance Rostec Auto BV) with the goal of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's largest trademark, Lada. The takeover was completed in June 2014, and the two companies of the Renault-Nissan Alliance took a combined 67.1% stake from Alliance Rostec, which in turn gained 74.5% of AvtoVAZ, thus giving Renaud and Nissan indirect controls over Russian manufacturers. Ghosn was appointed Chairman of the AvtoVAZ Board on 27 June 2013.
Together, the Renault-Nissan Alliance sells one in ten cars worldwide, and will become the fourth largest automaker in the world with sales in 2013 of 8,266,098 units.
Alliances and other joint ventures
- In 2003, Nissan and Dongfeng Motor Group established a 50:50 joint venture under the name Dongfeng Motor Co., Ltd. (DFL). The company calls itself "China's first automotive joint venture with a full range of trucks, buses, light commercial vehicles and passenger vehicles," and "the largest-scale joint-venture project."
- On April 7, 2010, Daimler AG swapped 3.1% of its 3.1% stake from Nissan and Renault. The triple alliance enables increased sharing of technology and development costs, fostering global cooperation and mutual development.
- On December 12, 2012, the Renault-Nissan Alliance established a joint venture with Russian Technology (Alliance Rostec Auto BV) with the goal of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and the country's biggest owner selling the brand, Lada. Carlos Ghosn was appointed Chairman of the Board of AvtoVAZ on 27 June 2013. Nissan exited the AvtoVAZ venture in September 2017.
- Nissan is allied with Ashok Leyland in India, producing light commercial vehicles.
- Together with Mitsubishi Motors, Nissan developed a mini car manufactured at Mitsubishi Mizushima plant in Kurashiki, Okayama, Japan. In May 2016 Nissan bought a controlling stake in Mitsubishi Motors with an estimated US $ 2.3 billion .
Maps Nissan
Leadership
Presiden dan chief executive officer Nissan:
- 1933-1939: Yoshisuke Aikawa
- 1939-1942: Masasuke Murakami
- 1942-1944: Genshichi Asahara
- 1944-1945: Haruto Kudo
- 1945-1945: Takeshi Murayama
- 1945-1947: Souji Yamamoto
- 1947-1951: Taichi Minoura
- 1951-1957: Genshichi Asahara
- 1957-1973: Katsuji Kawamata
- 1973-1977: Tadahiro Iwakoshi
- 1977-1985: Takashi Ishihara
- 1985-1992: Yutaka Kume
- 1992-1996: Yoshifume Tsuji
- 1996-2001: Yoshikazu Hanawa
- 2001-2017: Carlos Ghosn
- 2017-sekarang: Hiroto Saikawa
src: upload.wikimedia.org
Branding dan identitas perusahaan
Merek
Nissan: The Nissan volume model is sold worldwide under the Nissan brand.
Datsun: Until 1983, Nissan cars in most export markets were sold under the Datsun brand. In 1984 the Datsun brand was removed and the Nissan brand was entered gradually. All cars in 1984 had Datsun and Nissan brands on them and in 1985 the name Datsun really fell. In July 2013, Nissan announced the launch of Datsun as a targeted brand in emerging markets.
Infiniti: Since 1989, Nissan has sold its luxury models under the Infiniti brand. In 2012, Infiniti transformed its headquarters into Hong Kong, where it is incorporated as Infiniti Global Limited. His president is a former executive of BMW Roland Krueger. Starting in 2014, Infiniti cars are sold in Japan.
Nismo: Nissan's tuner shop is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand.
Corporate identity
Over the years, Nissan used the red word for the company, and "badge" cars for "Nissan" and "Infiniti" brands.
At Nissan 2013 earnings press conference in Yokohama, Nissan launched the "new blue-steel logo detailing - literally - the difference between Nissan company and Nissan brand." Using the blue-gray color scheme, the new company logo reads NISSAN MOTOR COMPANY. Underneath is the logo of "badge" for Nissan, Infiniti and Datsun brands.
Then in 2013, Nissan's "Company" logo transforms into Nissan's "Company" logo. The last is the logo of Nissan Motor Co., Ltd. which is currently in use
src: www.nissanusa.com
Products
Automotive products
Nissan has manufactured a variety of main cars and trucks, originally for domestic consumption but exported worldwide since the 1950s.
It also produces some impressive sports cars, including the Datsun Fairlady 1500, 1600 and 2000 Roadsters, the Z car, an affordable sports car introduced in 1969; and the GT-R, a powerful all-wheel-drive sport coupe.
In 1985, Nissan created the tuning division, Nismo , for the competition and performance development of the cars. One of the latest Nismo models is the 370Z Nismo.
Nissan also sells a variety of kei cars, especially as a joint venture with other Japanese manufacturers such as Suzuki or Mitsubishi. Until 2013, Nissan changed the kei car built by other manufacturers. Starting in 2013, Nissan and Mitsubishi share the development of the Nissan DAYZ/Mitsubishi eK Wagon series. Nissan has also shared the development of Japanese domestic car models with other manufacturers, notably Mazda, Subaru, Suzuki, and Isuzu.
In China, Nissan produces cars that work together with Dongfeng Motor Group including Nissan Livina Geniss 2006, the first in a range of new midsize cars around the world.
In 2010, Nissan created another tuning division, IPL , this time for their Infiniti premium/luxury brand.
In 2011, after Nissan released the Nissan NV-Series in the United States, Canada and Mexico, Nissan created a commercial sub-brand called Nissan Commercial Vehicles focused on commercial vans, pickup trucks and fleet vehicles. for US, Canada and Mexico Markets.
In 2013, Nissan launched Qashqai SUV in South Africa, along with their new Qashqai Car Games motorsport.
Japanese
In 2007 in Japan, Nissan sold its products with an internationally recognized "Nissan" sign, using a chrome circle with "Nissan" on the front.
Previously, Nissan used two dealer names called "Nissan Blue Stage" ( ja: ?????????? , Nissan Bur? Sut? ji ) , "Nissan Red Stage" ( ja: ????????? , Nissan Reddo Sut? ji )
, and "Nissan Red and Blue Stage" ( ja:? ????? & amp; ??????? , Nissan Reddo & amp; Bur? sut? ji ) , was founded in 1999 after the merger with Renault.
Nissan Red Stage is the result of incorporating an older dealer sales channel under the name "Nissan Prince Store" (ja: ???????? , Nissan Purinsu-ten ) was founded in 1966 after the merger of Prince Motors by Nissan, which sold Nissan Skyline and Nissan Satio Store ???????? , Nissan Satio-ten ) , which sells cars developed from Nissan Sunny when was introduced in 1966. The word "satio" is Latin, which means enough or enough . "Nissan Cherry Shop" ( ???????? , Nissan Cher? -ten ) was briefly known previously as "Nissan Cony Shop" when they assumed the operation of a small factory called iMi Industrial Co., Ltd.. (??????) producing "Cony", "Guppy" and "Giant" brand cars and trucks until 1970, when the network was renamed to Nissan Cherry.
Nissan Blue Stage is the result of incorporating an older sales channel, called "Nissan Store" ( ja: ??? , Nissan Mise in 1955, later renamed the "Nissan Bluebird Store" in 1966, selling post-war Nissan products called Datsun Bluebird, Datsun Sports, Datsun Truck, Datsun Cablight, Datsun Cabstar , Nissan Junior, and Nissan Cedric. "Nissan Motor Store" ( ???????? , Nissan M? T? -ten ) was founded in 1965, and offers luxury sedans like Nissan Laurel and Nissan President. In 1970, Nissan also set up separate sales chains selling used cars including auction, called Nissan U-Cars ( ja: ??????????? , Nissan Y? zudo K? Sent? ) , which they still maintain.
In the early days of Nissan's dealer network, Japanese consumers were directed to certain Nissan stores for cars of a certain size and price. As time goes on as the sale progresses and the Japanese automotive industry becomes more productive, vehicles dedicated to certain stores are designed with badges, given different names, and are shared in existing networks so that they sell the same platforms in different locations. The network allows Nissan to better compete with networks previously established by Toyota in Japanese locations. Beginning in 1960, another sales distribution channel was established that sold diesel products for commercial use, called Nissan Diesel to diesel division sold in 2007 to Volvo AB. To encourage retail sales, Nissan passenger vehicles installed with diesel engines, such as Cedric, are available at the Nissan Diesel site.
All cars for sale at Nissan Blue Stage (1999-2005):
- Fairlady Z, Serena, Cedric, Liberty, Cefiro, Laurel, President, Bluebird, Presage, Presea, Terrano, Leopard, Avenir, Nissan Truck, Safari, Hypermini, Caravan, Murano
All cars for sale at Nissan Store (later Nissan Bluebird Shop, Nissan Exhibition), Nissan Motor Store, (1955-1999):
- Liberta Villa, Bluebird, C80, Caball, Datsun Junior, Datsun Truck, Cabstar, Caravan, Civil, Patrol, Datsun Sports, Leopard, Maxima, Fairlady Z, Gazelle, Terrano, Avenir, Cefiro, Laurel, Laurel Spirit, Prairie, Cedric, President
Semua mobil dijual di Nissan Red Stage (1999-2005):
- X-Trail. Teana, Cima, Sylphy, Crew, Skyline, Sipil, Silvia, Tino, Gloria, Pulsar, Sunny, R'nessa, Rasheen, Bassara, Primera, Mistral, Stagea, ADvan, Cube, Largo, Vanette, Clipper, Homy, Elgrand, Safari, Wingroad, Atlas, Murano
All cars for sale at Nissan Prince Store, Nissan Satio Shop, Nissan Cherry Shop (1966-1999):
- Cima, Gloria, Skyline, Primera, Auster, Stanza, Violet, Pulsar, Pulsar EXA, NX, Langley, Volkswagen Santana, Volkswagen Passat, 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo, Serena , Stagea, Wingroad, Expert, Van AD, Vanette, Clipper, Atlas, Homer (Trucks), Cherry, Sunny, Lucino, Cherry Vanette, Be-1, Pao, Figaro, S-Cargo
Nissan has classified several vehicles as "premium" and chooses dealers to offer "Nissan Premium Factory" catalog. Vehicles in this category are:
- Skyline, Fuga, Cima, Fairlady Z, Murano, and Elgrand.
Truck
Nissan Cabstar (???? ) is a name used in Japan for two lane pickup trucks and light commercial vehicles sold by Nissan and built by UD Nissan Diesel, a Volvo AB Company and by Renault-Nissan Alliance for the European market. The name is derived from 1968 Datsun Cabstar, but this was gradually converted into "Nissan" badging in the early 1980s. Lighter ranges (1-1.5 tonnes) replaced previous Cabstar and Homer, while the heavier Caball and Clipper were replaced by Atlas range of 2-4 tonnes (???????? Nissan Atorasu ). This nameplate was first introduced in December 1981. Cabstar is also known as Nissan Cabstar, Renault Maxity and Samsung SV110 depending on its location. This range has been sold worldwide. It shares the platform with Nissan Caravan.
Nissan Titan was introduced in 2004, as a full-size pickup truck produced for the North American market, Nissan F-Alpha sharetruck truck with Nissan Armada and Infiniti QX56 SUV. It's listed by Edmunds.com as the best full-size truck.
Japanese
The first Cabstar (A320) appeared in March 1968, in lieu of previous Datsun Cablight. It is a cabin truck engine and is available either as a truck, a light vans (glazed van), or as a "van route" (bus). It uses 1189 cc engine Nissan D12 with 56 PS (41 kW). After several modifications and a new 1.3-liter J13 engine, with 67 PS (49 kW), in August 1970 the code became A321. The Cabstar had another facelift with an entirely new front clip in May 1973. The 1483cc J15 engine became the current fitment standard (PA321), with 77 PS (57 kW) at 5200 rpm. The Cabstar is placed just below the slightly larger Homer range in Nissan's commercial vehicle lineup. It received a full makeover in January 1976, although the van model was not replaced.
Second generation
The F20 Nissan Homer, introduced in January 1976, is also sold as Nissan Datsun Cabstar in Japan. Both ranges are sold with gasoline 1.5 (J15) or 2.0 liter (H20) inline-four or with a 2.2 liter diesel engine SD22. The F20 received a desmogged engine range in September 1979 and with it a new chassis code, F21. Manufacturing of the Atlas heavy range (H40-series) began in December 1981, while the lightweight Atlas series (F22) was introduced in February 1982 - this worked both the Homer and Cabstar ranges and nameplate have not been used in the Japanese market since.
Europe
Atlas F22 is sold in Europe as Nissan Cabstar and proved to be a popular truck in the UK market due to its reliability and ability to carry weight. From 1990 the range was widened and sold as Cabstar E. Actually (2015) Cabstar was manufactured at the NSIO (Nissan Industrial Operations) Factory in ÃÆ' vila, Spain under the brand name NT400.
Electric vehicles
Nissan unveiled its first battery electric vehicle, Nissan Altra at the Los Angeles International Auto Show on December 29, 1997. Inaugurated in 2009, the EV-11 prototype electric car is based on Nissan Tiida (Versa in North America), with a gasoline engine replaced with an all electric drivetrain.
In 2010, Nissan introduced the Nissan LEAF as the first mass-market, electrically launched all-round vehicle. In March 2014, the Nissan Leaf is the best all-electric electric car ever in the world. Global sales reached 100,000 Leafs in mid-January 2014, representing 45% of the market share of pure electric vehicles worldwide that were sold since 2010. Global Leaf sales passed 200,000 units milestone by December 2015, and Leaf continued its ranking as the best selling of all-time electric car.
Nissan's all-electric second vehicle, Nissan e-NV200, was announced in November 2013. Production of the series at the Nissan Plan in Barcelona, ​​Spain, begins on May 7, 2014. The e-NV200 commercial van is based on Nissan Leaf. Nissan plans to launch two additional battery electric vehicles in March 2017.
In June 2016, Nissan announced it would introduce its first range extender car in Japan before March 2017. The plug-in hybrid series will use a new hybrid system, dubbed e-Power, which debuted with Nissan Gripz concept crossover on display in September. 2015 Frankfurt Auto Show. In August 2016, Nissan's electric vehicle was sold in 48 markets worldwide. Global electric vehicle sales Nissan passed 275,000 units in December 2016.
Autonomous car
In August 2013 Nissan announced plans to launch several unlicensed cars by 2020. The company is building a dedicated autonomous driving proof center in Japan, which will be completed by 2014. Nissan installs its autonomous car technology in the Nissan Leaf multipurpose car for demonstration. aim. The car was demonstrated at the Nissan 360 test drive event held in California in August 2013. In September 2013, Leaf is equipped with a prototype of the Advanced Driver Assistance System provided with a license plate that allows it to drive on public roads. The test car will be used by Nissan engineers to evaluate how this in-house autonomous drive software works in the real world. Time spent on public roads will help fix automobile software for fully automated driving. The Autonomous Leaf was demonstrated on a public road for the first time at a media event held in Japan in November 2013. The Leaf drove on the Sagami Expressway in Kanagawa Prefecture, near Tokyo. Nissan vice chairman Toshiyuki Shiga and prefectural governor Yuji Kuroiwa drove during the test.
Non-automotive products
Nissan also has a number of businesses outside the automotive industry, primarily Tu-Ka mobile phone service (est. 1994), which was sold to DDI and Japan Telecom (both now merged into KDDI) in 1999. Nissan offers subscription-based telematics services in select vehicles for drivers in Japan, called CarWings. Nissan also owns Nissan Marine, a joint venture with Tohatsu Corp. that produces motors for smaller vessels and other maritime equipment.
Nissan also built the M-V orbital rocket.
Marketing activity
Nismo is a motorsports division of Nissan, founded in 1984. Nismo Car has participated in the All Japan Sports Prototype Championship, Super GT, IMSA GT Championships, World Sportscar Championship, FIA Endurance Championships World Championship, Championship Tour Championship, Supercar and Blancpain GT Series. Also, they were featured in the World Series by Nissan from 1998 to 2004.
Nissan sponsors the Los Angeles Open golf tournament from 1987 to 2007.
Starting in 2015, Nissan became the naming rights sponsor for Nissan Stadium, home of the Tennessee Titans football team and Tennessee State University in Nashville. Nissan also became the official sponsor of the Heisman Trophy and UEFA Champions League.
Global sales figures
In the US, Nissan increased sales to car rental companies by more than 35% by 2016 as other producers reduced their fleet sales. In 2017 Nissan became the top seller for car rental companies. Rental sales are 10% higher than GM. Nissan Altima and Nissan Rogue are two of the top three vehicles sold to car rental companies. Nissan also criticized the use of aggressive retailer incentive programs and discounts to consumers. The company's operating margin also deteriorated sharply. The high percentage of fleet sales was found to reach the values ​​of used cars and brand image negatively.
Create location
Data taken from Nissan's international corporate website.
- Japan
- Oppama, Yokosuka, Kanagawa (Oppama Plant & Research Center)
- Kaminokawa, Tochigi (Tochigi Plant)
- Kanda, Fukuoka (Nissan Motor Kyushu & Nissan Shatai Kyushu Plant)
- Kanagawa-ku, Yokohama, Kanagawa (Engine Plant Yokohama, Nissan's oldest factory)
- Iwaki, Fukushima (Iwaki Machine Factory)
- Hiratsuka, Kanagawa (Nissan Shatai Shonan Plant)
- Nagoya, Prefecture (Industrial Machinery Prefectural Atsuta & Eitoku Plant)
- Matsusaka, Mie (Industrial Machinery Prefectural Matsusaka Plant)
- Tsu, Mie (Industrial Machinery Factory of Tsu Aichi)
- Test, Kyoto (Auto Works Kyoto)
- Ageo, Saitama (Nissan Diesel Motor, currently owned by Volvo Group)
- Samukawa, Kanagawa (Nissan Machine)
- Zama, Kanagawa (Plant Assembly Zama line closed in 1995, currently Production Global Engineering Center and storage unit for historic model Automotive Energy Supply Corporation (AESC), a joint venture between Nissan and NEC, produces lithium batteries - ion in Zama.)
- Musashimurayama, Tokyo (Assembly line at the Musashimurayama facility was closed in 2001, and the facility was repurposed as Murayama Megamall care, previously operated by Prince Motor Company until 1966 when they joined Nissan) Now a museum called Murayama Megamall occupies 213,252 square feet of facilities
- China
- Wuhan, Hubei (Dongfeng Motor Co., Ltd., a joint venture)
- Huadu District, Guangzhou, Guangdong (Dongfeng Nissan Passenger Vehicle Company)
- Xiangyang, Hubei (Dongfeng Motor Co., Ltd.)
- Zhengzhou, Henan (Zhengzhou Nissan Automobile Co., Ltd., a joint venture)
- Dalian, Liaoning (Dongfeng Nissan Passenger Vehicle Company)
- India
- Oragadam, Chennai
- Vietnamese
- Hanoi, Hanoi
- Indonesia
- Cikampek, West Java
- Malaysia
- Segambut, Kuala Lumpur
- Low, Selangor
- Philippines
- Santa Rosa City, Laguna
- Thailand
- Bangna, Samutprakarn
- Taiwan
- Taipei, Taiwan
- Mexico
- Aguascalientes, Aguascalientes
- Cuernavaca, Morelos
- Argentina
- Santa Isabel (Renault-Nissan factory)
- Brazil
- SÃÆ'Â £ o JosÃÆ'Â © dos Pinhais, ParanÃÆ'¡ (Renault-Nissan Factory)
- Resende, Rio de Janeiro
- Morocco
- Tangier (Under construction, Renault-Nissan plant)
- Egypt
- October 6 City, Giza Governorate
- Kenya
- Thika, Kiambu County
- South Africa
- Rosslyn, Pretoria, Gauteng
- Spanish
- Barcelona, ​​Catalonia
- ÃÆ' villa, Castilla y LeÃÆ'³n
- United Kingdom
- Washington, Sunderland, Northeast England
- Russian
- St. Petersburg, Russia
- United States
- Smyrna, Tennessee
- Canton, Mississippi
- Decherd, Tennessee
- Australia
- Dandenong, Victoria Nissan Casting Australia Pty. Ltd
- French, Flin
See also
Notes and references
Library
- Cusumano, Michael A. (1985). Japan Automobile Industry . Harvard University Press. ISBNÃ, 0-674-47255-1. Ã,
External links
- Official Nissan global corporate website
- Official website
Source of the article : Wikipedia
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